Which module link the company’s SAP R/3 with its customers?
A. Product Lifecycle Management (PLM)
B. Customer Relationship Management (CRM)
C. Enterprise Solution
D. Application Platform
Answer is: B. Customer Relationship Management (CRM).
This is the module under SAP R/3 that focuses with the needs of the customers and facilitates offering the services in the best interest of building the customer relationship. It in fact helps providing a better view of the customers from various aspects of CRM.