Accenture has developed a platform for a retail firm that allows customers to access its catalogue and place online orders for in-store pick up. which process of an enterprise platform will help the firm to capture, curate, and consume customer information to improve their services?
a. experience
b. data and insights
c. values and principles
d. core process
Answer is: data and insights.
Data insights refer to the process of collecting, analyzing, and acting on data related to your company and its clients. The goal is simple: make better decisions. A good data management and analysis strategy help companies monitor the health of critical systems, streamline processes, and improve profitability.
Customer data can provide organizational leaders with powerful insights about individual customers, including their needs, preferences, attitudes, and behaviors. But it's only through the use of analytics tools that decision-makers are able to make sense out of customer data and turn the data into insights.