What has Accenture done well to target its B-to-B audience?
Answer:
Accenture had started brand awareness campaigns among professionals and senior executives through international marketing campaigns. It resulted in increase in sales and brand equity.
Accenture positioned itself as partner to execute ideas and strategies. It introduced new tagline- Innovation Delivered. Doing this it distinguished itself from rest of the competitors.
Accenture introduced new contacts which includes incentives which were to be recieved only when the goals are met. Its strategies were based survey of senior executives.